Most B2B Creative Is Forgettable.
That's Costing You Customers.
Your buyers don't ignore your ads because they aren't polished. They ignore them because they look like everyone else's. Book a free strategy call and discover how to create B2B content people actually stop to watch.
Founder-led strategy call
No generic agency advice
Professional Isn't Enough.
People Remember Different.
Your audience scrolls past thousands of ads every week. The brands they remember aren't always the loudest or the biggest, they're the ones brave enough to be different. If your creative looks like everyone else's, your buyers won't notice it... even if your product is better.
Being polished isn't the goal.
Being memorable is.
The safest idea is rarely the best performer.
It just feels the least risky.
Attention isn't bought.
It's earned through creative people actually want to watch.
The Agency Alternative
We Don't
Chase temporary TikTok trends
Copy your competitors' safe playbooks
Hide behind junior account managers
Create forgettable, corporate content
We Do
Build memorable, high-contrast creative
Drive actual pipeline and revenue
Test aggressively and iterate fast
Work directly with our clients
Your Buyers Don't Need More Ads.
They Need A Reason To Stop.
The brands winning today aren't spending the most, they're creating content people actually remember. That's exactly what a Content Day is built to do.
Our Process Starts With Strategy
Every engagement starts with a Creative Strategy Call. We'll uncover where your messaging is breaking down, identify the biggest opportunities, and determine whether a Content Day is the right fit for your brand. If it is, we'll build a creative roadmap designed to produce weeks, or even months, of high-performing content from a single production day.
Creative Direction
A clear understanding of what's helping, or hurting, your current messaging.
Content Opportunities
Specific content ideas, hooks, and creative angles tailored to your audience.
Production Roadmap
If we're a fit, we'll outline exactly how a Content Day would work for your business.
Next Steps
Whether you work with us or not, you'll leave with actionable ideas you can start implementing immediately.
Who We Work Best With
SaaS founders scaling beyond founder-led sales
B2B marketing teams looking for fresh creative angles
Agencies managing B2B accounts needing creative support
Brands spending on LinkedIn, Meta, or short-form content
Who this is not for
Brands looking for generic social media posting
Trend-chasing content without strategy
Companies wanting another bloated agency process
Meet Luke Kosta
Before New Norml, Luke helped build one of the most recognizable content engines in B2B.
He started creating content out of his garage in Dana Point and eventually helped shape the creative playbook behind ClickUp's explosive growth—producing campaigns that generated billions of impressions and helped turn a software company into a category leader.
Today, he brings the same approach to B2B brands that are tired of sounding like everyone else.
Not more content.
Not more meetings.
Just creative that people actually remember.
Frequently Asked Questions
What happens during the call?
We'll spend 30 minutes reviewing your creative, messaging, and current campaigns. I'll show you what's working, what's getting ignored, and where the biggest opportunities are. You'll leave with specific ideas you can implement immediately, whether we work together or not.
Is this just a sales call?
No. You'll leave with actionable feedback and fresh ideas you can use internally. If it makes sense to work together afterward, we can talk about that, but there's no pressure and no awkward pitch.
Do I need to prepare anything?
Not much. Just complete the short pre-call questionnaire. I'll review your website, content, and ads beforehand so we can spend the call talking strategy instead of catching up.
Who will I be speaking with?
Me, Luke. Founder and Creative Director at New Norml. These calls aren't handed off to an account manager or sales team. You'll work directly with the person responsible for the ideas.
What if we're not ready to hire an agency?
That's completely fine. The goal of the call is to give you clarity. You'll walk away with ideas and priorities, whether you decide to work with New Norml now, later, or not at all.